I wonder if the 99 cent store knows about the 98 cent store.
They probably found out about it right away.
I bet they were pissed for five minutes.
Then they started laughing when the five minutes was up.
They probably sent staff members over to the 98 cent store one at a time to keep asking questions like,
"How much does stuff cost here, 99 cents?"
Then the person working at the 98 cent store would be like,
"No 98 cents, just like the name of our store."
Then the 99 cent person would be like,
"Why is it cheaper than 99 cents. This store sucks. I'm going to the 99 cent store for one cent more of quality."